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News Release

Sensus Speeds Time to Market with Global Product and Services Portfolio

Marketing function centralized for continued global growth.

The growing global demand for innovative technologies and services that help electric, water and gas utilities save time, money and resources is the impetus behind the decision by Sensus to centralize its diverse global marketing function into a single, customer-focused entity.

“The strength of our portfolio in North America, including a communications platform, smart sensors and data analytics, is being tapped by global utilities who look for industry leadership and proven results in selecting their preferred technology partner,” said Sensus president, Randy Bays. Last year, for example, Sensus was selected to provide the core communications technology to support the UK government’s plan to rollout electric and gas smart meters to ten million locations in the northern region of Great Britain.

The new organization will enable the company to focus on solving utility issues with global product road maps that reflect the larger landscape of what customer’s need today and in the future. In addition, there will be a faster time to market with products and services. Sensus’ technology provides financial benefits for utilities and consumers, supports lower carbon emissions and saves energy and water.

“We continue to innovate around opportunities and issues that utilities around the globe are facing—or will face in the future. It’s all part of our commitment to put the customer first,” said Bays.

Dale Harber, who recently joined Sensus, has been appointed executive vice president of the global marketing organization. He brings more than 20 years of experience in sales and marketing at Kinetek and GE and a proven record of accomplishment for managing significant technology expansion and strong international growth.

Sensus is headquartered in Raleigh, North Carolina with facilities in 22 countries around the world.

About Sensus

Sensus is a leading clean technology solutions company offering smart meters, communication systems, software and services for the electric, gas, and water industries. Sensus technology helps utilities drive operational efficiency and customer engagement with applications that include advanced meter reading, data acquisition, demand response, distribution automation, home area networking and outdoor lighting control. Customers worldwide trust the innovation, quality and reliability of Sensus solutions for the intelligent use and conservation of energy and water. To follow Twitter updates from Sensus, visit

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